


Oscar’s Frozen Custard Just Reopened in Brookfield
Dining & Drink
Oscar’s Frozen Custard Just Reopened in Brookfield
Oscar's Frozen Custard, whose Brookfield location burned down in a devastating fire nearly two years ago, is back in business.
By Rich Rovito
21 Pride Month Events in Milwaukee
Events
21 Pride Month Events in Milwaukee
Milwaukee is packed with events to help you celebrate the LGBTQ+ community all month long.
By Brianna Schubert
Here Are All the Candidates Running for Wisconsin Governor in 2026
Politics
Here Are All the Candidates Running for Wisconsin Governor in 2026
With the filing deadline to be on the August primary ballot, we have some further clarity on the field.
By Larry Sandler
Oscar’s Frozen Custard Just Reopened in Brookfield
By Rich Rovito
Oscar's Frozen Custard, whose Brookfield location burned down in a devastating fire nearly two years ago, is back in business.
21 Pride Month Events in Milwaukee
Milwaukee is packed with events to help you celebrate the LGBTQ+ community all month long.
Here Are All the Candidates Running for Wisconsin Governor in 2026
With the filing deadline to be on the August primary ballot, we have some further clarity on the field.
16 Things to Do in Milwaukee This Weekend: June 4-7
By Anya Kelley
PrideFest returns to the lakefront, Art64 takes over Tosa Village, a new farmers market arrives in Milwaukee and more.
Summer Guide
16 Things to Do in Milwaukee This Weekend: June 4-7
By Anya Kelley
PrideFest returns to the lakefront, Art64 takes over Tosa Village, a new farmers market arrives in Milwaukee and more.



Summer Guide: Our Top 7 Outdoor Summer Essentials
Feature Story
Summer Guide: Our Top 7 Outdoor Summer Essentials
Up your outdoor concert picnic game with these summer-inspired picks.
By Milwaukee Magazine Staff
Summer Guide: What’s Your Pride?
Best Of
Summer Guide: What’s Your Pride?
Celebrate PrideFest your way – loud, quiet, joyful, reflective or whatever feels right.
By Brianna Schubert
Your Guide to the Ultimate Lake Michigan Road Trip
Culture & Style
Your Guide to the Ultimate Lake Michigan Road Trip
Point the car north from Milwaukee and follow the Lake Michigan shoreline for a quintessentially Midwestern family vacation.
By Jen Kent
From the Magazine
3 New Things Coming to Milwaukee This June
By Evan Musil
A theater company finds its new home, a new craft store in South Milwaukee, and a mystery novel by a former Wisconsin Poet Laureate.
























